With Fashion Fair, I love that I'll have the ability to train people behind the counter, as well. They launch the colors, but then get rid of them later because they say they didn't sell-but really, they didn't sell because of a lack of outreach. Many brands try, but their attempts fall short. Because it's more than just making darker shades-you have to reach out. I think some of the brands just don't know how to have the conversation. You have brands that have never spoken to this woman. _Have brands gotten better at all over the years at addressing women of color? Fashion Fair makes a great loose powder-RuPaul is a fan of it. The best powders for dark skin are usually in the brands that target women of color.
It might take trial and error, but you can find the right one. You can build as much coverage as you want, but you have to set it. _Powder is to foundation as topcoat is to nail polish. _Many women with dark complexions tell us that they shy away from powder because it can leave a gray cast. Do you want something with more coverage? Less coverage? Thinking about it beforehand helps you make a better choice-and it helps the advisor in the store to guide you. Think about whether you want something long-lasting. It's like grocery shopping-you don't go grocery shopping hungry. _The questions I constantly get are, What foundation can I buy?' What concealer can I buy?' I always tell women to think about it before you go to the store. What's the biggest makeup question you get from them? _You have so many loyal Twitter followers.
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